BLOG 328: WHY IT TOOK ME 20 YEARS TO LAUNCH MY FULL SKINCARE LINE (AND WHY I’M SO GLAD I WAITED)

I was teaching a Face Yoga session recently and mentioned that I’ve been the world-leading Face Yoga expert for 20 years and had just launched my new additions to my skincare line, when someone asked a question that stopped me in my tracks:

“What took you so long to launch?”

At that moment, I immediately felt embarrassed. I babbled something along the lines of, “Well, I’ve actually been selling the serum for 10 years and the mask for 5, so it’s not all new…” But afterwards, I kept thinking about that question , and this is what I wish I had said.

I believe in action, but I also honour my intuition. Yes, I move quickly. I make fast decisions. I deeply believe in taking aligned action rather than sitting in procrastination. But I also build things for longevity. I create with intention, and I listen to my inner guidance in my business, in my teaching, and in everything I do in life.

Over the past two decades, I’ve taught Face Yoga in person and online, been featured on television and in the media globally, and built a loyal, loving community around this beautiful, natural method for looking and feeling our best.

I’ve also created a lot along the way:

• Bestselling Face Yoga books

• Accredited teacher training courses

• Masterclasses and events

• An uplifting, supportive community

• My Face Yoga Expert Podcast

• A thriving YouTube channel and social media platforms with a combined following of 1.4 million.

• And my first skincare product: the Fusion by Danielle Collins Pro Lift Moisturising Serum, which has been a customer favourite for over 10 years.

Then, five years ago, I added a beautiful mask to the range. And although I knew the collection would one day expand, I also knew I needed to wait for the right moment- emotionally, energetically, and practically- to launch the cleanser, toner, and exfoliator.

Because this range isn’t just about skincare. It’s about ritual, wellness, and alignment. It’s about creating something that complements Face Yoga in a deeply intentional way. So the timing, the quality of the products and the launch needed to reflect this philosophy. 

This new range is made with the highest quality, ethically sourced, certified organic ingredients. Each product is lovingly crafted by award-winning skincare formulators in rural England, especially for use alongside Face Yoga techniques.

And all of this takes time (and love).

 I realise now: I shouldn’t have felt embarrassed. It hasn’t taken 20 years to launch a full skincare line,  it’s taken 20 years to build the community, the knowledge, the intuition, and the vision to launch the full skincare line.

And finally, my intuition told me: Now is the moment. Bring three new products into the range.

So here we are, five beautiful products, brand new eco-conscious packaging, and a skincare range designed with care, intention, and integrity.

Made for your skin. Designed for your Face Yoga practice. Rooted in wellness.

Explore the range here.