BLOG 346: I MAKE 12 PIECES OF CONTENT A WEEK & HERE'S HOW I DON'T BURN OUT

Creating content consistently has been one of the biggest factors in growing my audience to 1.4 million followers across all platforms combined. I’ve done this entirely organically, and when people ask me how, my answer is always the same: I show up consistently. Not perfectly. Not professionally lit every time. Not with a massive plan or a huge team behind me. I simply show up, week after week, year after year (oh and mostly guided by intuition too).

And because I post so regularly, one of the questions I’m asked the most is: How do you stay consistent without getting fed up, running out of ideas, or burning out?

It’s a great question, because content fatigue is very real. If you’re constantly creating, constantly “on,” and always thinking about what to post next, it can quickly become overwhelming. But over the years, I’ve found a rhythm that feels natural, sustainable, and actually enjoyable. These are the exact things that help me create around 12 pieces of content every single week without feeling exhausted by it.

1. Batch record

Batch recording is truly one of the simplest but most effective habits I’ve built. Whenever I’m recording, I make sure I’m capturing at least two to three pieces of content at once, whether that’s videos, podcasts or photos. If I’m already set up, feeling good, and in that creative flow, it makes sense to get ahead.

When I first started, I used to film one video at a time. I’d set up lights, adjust my tripod, test my sound, do my makeup, think of a script, then record. It felt like such a big task because the setup alone took more mental energy than the video itself. But when I began to batch things, everything shifted. I realised that when I’m already in that energetic thread of creating- speaking clearly, expressing freely, feeling confident- it’s actually easier to record three or four videos than one.

Batching also gives me spaciousness during the week. I don’t wake up every morning thinking, “What am I going to post today?” Instead, I’ve usually already created content a few days ahead, which removes the pressure and gives me more freedom to be inspired rather than forced.

2. Integrate it into daily life

Another key to avoiding fatigue is simply weaving content into my everyday life. So much of my content is literally a 5–10 second clip of something I’m already doing: a moment in my morning routine, a glimpse of my skincare, a snippet of a walk, a bowl of my lunch, a behind-the-scenes look at my business, or a little Face Yoga movement I do without thinking.

These tiny moments don’t take any extra time, they’re just already happening. But when I capture them, they become valuable pieces of content I can use later.

Creating content doesn’t have to be a separate task. It doesn’t need to be a fully planned production. Sometimes the most relatable, helpful content is simply you living your life, with a tiny window open for others to look through.

I’m always present in my day, that comes first, but I’ve trained my mind to gently notice the moments that might help or inspire someone else. When content integrates into daily life, it never feels like work. It feels natural and joyful.

3. Don’t overthink it

This one changes everything. One of the biggest reasons people struggle with consistency is because they think too much before posting. “Is this good enough? Am I saying it right? Will people care? Should I wait until I have more time? What if the lighting isn’t perfect?” We talk ourselves out of amazing ideas before we’ve even given them a chance.

I’ve learned that when I have an idea, especially the small, simple ones, the best thing to do is share it. Not sit with it for days. Not analyse it. Not wait until the stars align. Just share it while it’s fresh.

Some of my most successful posts have been the ones I spent the least time thinking about. Meanwhile, some of the content I’ve carefully crafted, scripted, and polished sometimes lands quietly. There’s no perfect formula. What matters most is authenticity and momentum. Share what you feel called to share in that moment. Someone needs it.

4. Add value always

A big part of avoiding content fatigue is staying connected to your intention. Every piece of content I post- whether it’s a podcast, a blog, a reel, a photo, or even a sentence- I ask myself:

How can this help someone today?

How can this make a difference in someone’s life right now?

When you lead with value, you never run out of ideas, because value can look like so many things:

A tip someone can use immediately

A moment of calm

A piece of education

A bit of encouragement

A relatable story

Something to make someone feel less alone

A gentle reminder they needed to hear

Value doesn’t have to be huge or life-changing. It just has to be helpful. When your intention is to help, you stay connected to purpose instead of pressure, and that is what keeps you going.

5. Repurpose everything

One of the biggest misconceptions about content creation is that you need something brand new every day. You absolutely don’t. Repurposing is one of the most powerful, sustainable ways to create content consistently.

One idea can be reshaped into multiple pieces of content:

A reel can become a blog

A blog can become a podcast

A podcast can become 10 social media posts

A long video can become short clips

An old post can be refreshed and shared again

A Face Yoga tip can be demonstrated in many ways

Repurposing is not repeating, it’s amplifying. You’re allowing the same message to reach people who haven’t seen it, in a format that suits them. One piece of content can often become two, four, or even ten when you let it transform across platforms. It’s one creation with multiple opportunities to help more people. This saves huge amounts of time and prevents creative burnout.

6. Be myself

And finally, the most important thing: I’m simply myself.

When you’re trying to be a certain version of yourself, more polished, more perfect, more inspiring, more put together, it becomes exhausting. But when you are just you, content becomes effortless. You don’t need to perform. You don’t need to over-edit. You don’t need to push.

People follow you because they connect with your energy, your presence, your kindness, your way of seeing the world. Authenticity is the easiest thing to maintain because it’s simply being who you already are.

When you trust that being yourself is enough, content creation stops being something you have to do and becomes something that flows from you naturally.

If this was helpful, let me know, I love hearing what supports you on your own content journey!