BLOG 141: HERE ARE 5 TIPS TO GROW YOUR FACE YOGA OR WELLNESS BUSINESSMar 25, 2022
I’m looking at a slightly different topic than usual in this blog post – we’re not going to run through any Face Yoga techniques but instead will look at some of my top tips for growing your business. This may be as Face Yoga teacher or wellness practitioner but these tips apply whatever industry you are in.
I know many of you either already work in this area or are interested in creating a heart-centred, purpose-driven career within the wellness sector. After over 17 years of growing my own business, I can say that teaching Face Yoga and getting to share my techniques with the world is truly my soul purpose. But I wouldn’t be able to reach as many people as I do if I hadn’t made the commitment to growing my business, showing up consistently, and being clear about my goals.
The tips I’m going to take you through in this post are designed to help you find some clarity about what you want your own Face Yoga or wellness business to look like. I’m also sharing some practical advice to help you find clients, grow your audience, and achieve your business goals.
It’s something we discuss as part of my teacher training course. Learning the Face Yoga techniques and how to teach them to others is just part of the journey. We also talk about how to design your Face Yoga business so that it fits your lifestyle, personality, dreams, and goals.
I won’t lie – building a successful career in wellness takes hard work, commitment, and passion. I’m happy to share my secrets and hope they’ll help to inspire you as you grow your own business. But your success ultimately comes down to your own work and determination.
Whenever I see people who’ve done my trainings go on to build amazing businesses, I feel such pride. But the skills and inspiration we’ve given them are just the start. It’s their strength and commitment that brings them success. And it is your hard work that will bring you success too.
With that in mind, let’s dive into five tips to help you grow your Face Yoga business.
1. DO WHAT IS RIGHT FOR YOU
It is very easy for us to look at what others are doing and decide that must be what success looks like. This is why the first thing I tell people looking to start their own Face Yoga business is to forget what you think a face yoga teacher should be doing.
Don’t worry about what other teachers do, don’t compare yourself to the competition. Don’t even worry about what I’m doing! It doesn’t matter what anyone else calls success. You need to do what is right for you.
Success looks different for everyone. Even if you have done the exact same training as another teacher, your Face Yoga business might end up very different from theirs. That’s the beauty of teaching Face Yoga – it is such a flexible path.
There are no rules and no limits. It is up to you how you decide to design your business. You can choose based on your lifestyle, your goals, and your interests.
2. SET YOUR GOAL
An exercise I find helpful for new face yoga teachers is something I call the Magic Wand exercise. Grab a pen and paper or use your phone or computer to make notes. Imagine that I have a magic wand I can wave to grant you an ideal week as a face yoga teacher. What would that look like?
Write it down. Just a couple of lines. Think about how often you’re teaching, what format, where your focus is. Do you want to teach full-time or part-time? Will you focus on face yoga, or offer other treatments and services too?
There’s no right or wrong answer, but it should reflect what you truly want from your face yoga teaching. You are most likely to thrive when you teach in the format that really excites you – whether that’s one-to-one, groups, online, in-person, via YouTube, etc.
For example, you might say:
- I want to see clients one-to-one and I want to have one client a week
- I want to make four YouTube videos a week
- I want to do five group classes a week
- I want to combine face yoga with other treatments I offer
Once you have this written down, you know what your main goal for your business is. With that in mind, you can start to take the steps to get there. It is much easier to get started on the journey when you know what your ideal destination is.
Your business will also change and evolve over time, just as mine has. New opportunities come up, your life and goals change, you gain experience, master new skills, and learn more about what your audience needs from you. Don’t be afraid to revisit this exercise periodically to check with yourself if you are still on your ideal track.
3. TAKE THE FIRST STEP TODAY
Once you’ve done the Magic Wand exercise and decided what an ideal week of face yoga teaching looks like for you, the next stage is to think about how you are going to get there.
Don’t worry, I’m not going to make you figure out every step on the journey right now. But what I do want you to do is write down your first step. If you feel inspired, you can write down steps two and three too. But focus on getting that first step down in writing.
Let’s say, for example, that your ideal week would be running four online workshops. What might your first step be?
Again, there’s no right or wrong answer. There are different options that can get you started. Perhaps you’d put together the workshop first. Perhaps you’d decide on a date. Perhaps you’d start by announcing the workshops on social media or to your email list.
If you’re earlier on in the process of becoming a wellness practitioner, you can still do this exercise. If you are still gathering your skills, perhaps your step is to book yourself onto a training course. If you haven’t finished your certification, it might be to finish an assignment or work your way through the next section in your training.
Do this right now. Don’t wait until you’ve finished reading – do the Magic Wand exercise and then write down your first step.
Now you have that first step written down, I have a challenge for you. No matter what else you have going on today, go and do it as soon as you finish reading this post. No excuses. It gets done today.
Once you have that first step done, you can take the next, and then the next. Often, it is making a start that is the hardest thing. We want to feel ready before we make the leap. But done is better than perfect. So, take the first step today.
4. UNDERSTAND YOUR WHY
One of the most common questions I get is how new face yoga teachers and other wellness practitioners can find clients and advertise their services. There are lots of different channels you can use to let people know what you offer – social media is a huge one and I’ll dive a bit deeper into this in just a moment.
But advertising your face yoga offerings isn’t only about where you advertise. It is also about how.
Your messages should reflect your unique story. People will want to know why they should work with you instead of someone else. What is it you offer that sets you apart?
Delve intuitively into your why. What is it that brought you to face yoga, and why do you want to teach it to others? Don’t be scared to show who you are. When people like and trust you, they are more likely to come to your sessions and attend your classes.
As well as your story, think about the end-user. Put yourself in the place of your prospective client. What problems are they trying to solve? What do they want to get from your sessions? Why should they book and what can they expect from attending a class with you?
Perhaps you are especially great at leading relaxation meditations, have a very nurturing presence, or are particularly focused on getting visible results. Have a think about what makes you special and include it in your advertising.
Give people some practical information too. What will they learn during the session? What benefits should they expect? Of course, they’ll also need to know how much, where, and when.
Design your packages in advance so you can talk about them clearly. If you’re offering a ten-week course, for example, let people know what they’ll be learning each week, what the benefits are of attending the whole course, and if they can catch up if they miss a session.
5. BE CONSISTENT
Any form of marketing requires consistency, but this is especially true of social media. It can be a fantastic tool to grow your audience, reach new people, and find clients. However, it does require time and patience.
One of the most important things to remember about social media is that it doesn’t work to always be focused on “sell, sell, sell”. People will soon be put off if they feel their only relationship with you is about you trying to sell them things.
Instead, you can use social media to help people get to know you and your teaching style. Your audience wants to connect with you as a person. Share bits and pieces of your story, so they begin to understand your reason for working in the wellness sector.
Film yourself, even if it is just 30-second clips. It makes it easier for people to get familiar with your voice and teaching style.
You don’t need fancy equipment to do this. I film my YouTube videos on an iPhone, with a few lights and a clip-on mic. For social media, you might not even need this much. Like I said earlier, remember that done is better than perfect and don’t let not having professional equipment stop you from getting out there.
Try to post valuable content daily. Social media is about showing up consistently. This requires patience too. It can be quite demoralising at first when you are putting in so much effort and your audience is still small. I was there once too.
Just like anyone else, I started from 0 on all my platforms. But even when I only had a hundred or so followers, I kept showing up. I kept going and eventually that hundred became a thousand, the thousand became ten thousand, and ten thousand became a hundred thousand.
It really is just about showing up regularly. And giving more than you take. I talked about not trying to sell all the time. One of the keys to social media is sharing posts that offer your audience real value. When you give a lot for free, people come to like and trust you. Then, when you do sell, they’ll buy your offerings.
Social media posts need to be one of these three things:
- Entertaining: this doesn’t necessarily mean funny, although it can. It could also just be interesting to watch. I don’t do much of this myself – my posts tend to fall into the other two categories. But I know other face yoga teachers who do this well.
- Educational: the majority of my posts fall into this category. I’ll share short face yoga routines, wellness tips, massage techniques. It’s the area where I thrive.
- Emotional: some of the time my posts will be more personal and spark emotions. This can be happy and joyful, but it can also be moments of sadness, confusion, anger, vulnerability.
Some people do a mix of all three, others will just concentrate on one or two categories as I do. Do what works best for you, but make sure every post or story does at least one of these things.
TRAIN WITH ME
The business tips I’ve run through today are some of the ones that I share with the amazing community of people who’ve done my face yoga teacher training course.
My teacher training courses are ideal for those who are just starting out on their journey to build a thriving wellness business, as well as for people already working in this sector who want to add another skill to their repertoire.
As well as the wealth of information you learn through the courses themselves, there’s plenty of support from our active network of graduates and current course attendees, who stay connected through a dedicated Facebook Group. Once you are certified, there are opportunities to keep up your skills and learn new ones through continuing professional development.
I offer teacher training in both face yoga and facial gua sha. You can find out more on the teacher training pages.
And if you are already working in the wellness sector and want support to grow your business in a way that aligns with your soul purpose, I’ve recently launched a new venture. Soul Purpose Business is a place for women who love wellness and want to grow their soul purpose business and career successfully. I’m starting with a 10-session live course, Be Your Own Brand, which begins 18 May and is open now for registrations.