business tips May 13, 2022
3 ways you can have a profitable and soulful business

Over the last 17 years as the Face Yoga Expert, I’ve seen my business grow. From the early days of running multiple face yoga classes, yoga classes, and one-to-one wellness sessions, to publishing two bestselling books, to launching my online courses, podcast and skincare line, I’ve been blessed with some amazing opportunities.

I’ve also appeared on TV and in the press and have worked with some wonderful brands. Plus, I’ve grown and scaled my social media channels by sharing face yoga techniques and wellness hacks with my audiences.

Along the way, I’ve learnt a lot about running a business that is both profitable and deeply rooted in my soul purpose. About 6 months ago, I had a strong intuition that I needed to share all this knowledge and experience with others.

If you’ve followed me for a while, you already know that I use my intuition as a tool to guide me in both my business and my personal life. So, I listened to that inner voice and created Soul Purpose Business, a place for women who love wellness to grow their soulful business and career successfully.

I’ve also started sharing more soulful business tips via my YouTube channel and on social media. Don’t forget to click the follow button so that you can stay up to date with my latest posts and videos.

I believe that you can be successful and abundant by being your true, authentic self. You can build your brand, earn great money, and still achieve a healthy work-life balance. 

So, in this blog post, I’m going to share three ways you can have a business that is profitable and gives you the financial freedom you want, while also staying true to your soul purpose. 


In the old days in business, it felt like the only way to succeed was to work, work, work, and do, do, do. But I really believe we’ve reached a new paradigm. As women in business, we can approach growth in new and different ways.

We don’t need to hustle hard or use icky sale tactics to succeed in building a profitable business. I believe it is possible to create money, scale our businesses, and achieve financial freedom while staying true to our deep-seated desire to help others.

When we approach business from a deeply rooted, spiritual, soul-purpose place, we can get results without sacrificing our own wellness and self-care. We can also build our careers in a way that gives us the flexibility to spend time with the people we love and work the hours we want.

As ambassadors for health and wellness, we can show other people that it is possible to prioritise self-care and make time for wellness without sacrificing financial success. Our businesses aren’t about the constant hustle and grind, but about finding a sustainable, healthy balance.

If you can find this balance and make your wellness a priority, it gives you the inner peace and resilience you need to show up for your business and continue to build your brand. I know I couldn’t do as much as I do if I didn’t commit to my daily wellness practices.

Burnout is never the goal. We can escape hustle culture and show that there is a better way to be happy, healthy, and successful as business owners and freelancers.


My experience is building a successful business that is deeply aligned with your soul purpose requires you to embrace the delicate dance between the masculine and feminine energies.

For a long time, business has been considered the domain of the masculine energy. This is the energy of doing, the energy of structures, rules, and logic.

However, there’s a vital role for the feminine energy in creating a soulful business, especially for female wellness entrepreneurs. The feminine energy is the energy of intuition, creation, and emotion. It is about being, not doing, and feeling instead of thinking.

All of us have both these energies within us. When we find the balance between the doing and the being, it helps us achieve a successful and profitable business that also makes us feel fulfilled and happy on the inside.

The old paradigms of business can make it feel more natural to step into our masculine energy when we’re making plans and trying to achieve our goals. Often, we need to be more intentional about making space to dive deeper into our feminine energy and hear what our intuition and inner knowing are telling us.

Learning to listen to my own intuition is something I credit for my success in building my Face Yoga Expert brand to a multiple six-figure business. My masculine energy has a place too when I am ready to make these ideas a reality. But it is my feminine energy that provides the wisdom and guidance that sets me on my path.

Embracing your own feminine energy and learning to connect to your intuition can help you build a business that is fully aligned with your soul purpose. It takes practice, but it is worth making a priority.


Years ago, I heard a quote; “your brand is what other people say about you when you aren’t in the room.”

This quote really resonated with me. I’ve noticed that people quickly forget exactly what you say in your social media posts, and they won’t necessarily remember what specific products you offer either. But they never forget how your brand made them feel inside.

When you share from a place of authenticity and a deep-rooted desire to help others, it echoes through every part of your brand. People come to trust your expertise and your genuine desire to support them on their health and wellness journey.

This also means you can grow your business and find new customers without having to resort to shady marketing tactics or pushy sales pitches. When you offer something of true value, show up regularly, and speak from a place of authenticity, your audience comes to trust you and people want to take part in your offerings.

It all starts from focusing on how you want your brand to make people feel.


I believe that every single one of us has a soul purpose. Perhaps you already know what yours is and are a freelancer or business owner whose work aligns with that purpose. If you want to share your work with others and grow your business in a conscious, fulfilling way, Soul Purpose Business is the place for you.

I’m offering a new ten-session course called “Be Your Own Brand”. Aimed at women working in health and wellness, this high-level coaching course delves deep into everything involved in being your own brand.

Each session is 90 minutes long. We’ll go through how to grow and scale on social media, as well as other marketing tactics you can use to reach new customers without being overly salesy. 

We’ll also look at how to balance being a business owner with looking after your own wellness. We’ll talk about the importance of self-care and the holistic healing techniques you can use.

Plus, we’ll explore the role of the intuition and manifestation in building a successful and soul-aligned business. We’ll also talk about money blocks – many of us in the wellness sector struggle with blocks around making money, so I’ll give you some techniques you can use to release these and combine your desire to help people with achieving the financial freedom you want.

The course will be held live over Zoom and is a fantastic way to come together in community with other like-minded women. It starts in May 18th 2022 (next week!) and places are limited, so sign up quickly!